TWICE Top 25 CE E-tailers Report - 2015
Amazon.com continued its reign as the No. 1 online CE store in TWICE’s second-annual Top CE e-Tailers Report. OK, no big whoop there. But here’s what our study – now expanded from 20 to 25 dealers – did find surprising: Not only does Amazon appear to be relaxing its grip on the cyber CE marketplace, but some of the biggest names in all of retail (did someone say Apple and Walmart?) posted poor to middling online sales last year.
The proprietary report, produced with longtime TWICE market research partner The Stevenson Company/TraQline, sheds light on the whys and wherefores of the findings, and points to the winners and losers in the increasingly competitive CE e-commerce space.
This product is a downloadable .pdf file that can be retrieved through email after purchase.